In my last post, I wrote about what goes into a hand-off package for delivering a custom application to a client. A big part of that package is documentation, which for our clients, means Microsoft Word documents. In this post I will explain five … [Continue reading]
There is an old adage in business that says that it is easier to sell to existing customers than to go after new ones. With that in mind, it behooves me to take advantage of every marketing opportunity we have with our existing customers. One such … [Continue reading]
I have a hypothesis that social media and analytics are the two trends in business to bank on in 2013. They will impact every aspect of business, from IT to HR, sales, marketing, finance and operations; from the executive suite to the proverbial … [Continue reading]